News

The first in a new series by CIM Scotland where we interview marketers from across the country to learn more about them and what makes them tick.

A stolen KitKat shipment sparked a global pile‑on, showing how speed, humour and brand truth can turn crisis into culture.

The strongest April Fools’ campaigns of 2026 didn’t rely on shock value or tired pranks. Instead, they leaned into the essence of their brands using audience insight to engage with their customers and used humour to entertain.

Simple, practical networking tips for marketers to build confidence, start conversations and make meaningful industry connections at events.

We explore why storytelling remains central to truly engaging, impactful marketing - and why this matters more than ever in the age of AI-created content.