News

SEO is dead… Blah blah blah… We’ve heard it all before. I’m not saying you’re wrong. I’m saying it doesn’t matter! The digital landscape is ever-evolving, and with the rise of artificial intelligence like ChatGPT, there's a new narrative making the rounds.

We are on the lookout for passionate and experienced marketers to join the South East Committee so if you are looking for a new challenge to develop your marketing impact why not apply now.

CIM Ireland are delighted to announce a new committee member - Maria McKeever - who joins our Events Team!

In addressing why customers are often left out of boardroom conversations, Paul Skinner sheds light on a broader issue: the way businesses frame their strategies. He argues that business plans and discussions often revolve around financial metrics, leaving little room for the human element—the customers. According to Skinner, business plans should not just be about numbers; they should tell a compelling story that reflects the challenges customers face and connects with their needs.

This theme of cross-department collaboration was underscored during our session on the evolving role of the CMO. Today’s marketing leaders need to understand the entire business, not just in their own domain. Whether it’s balancing short-term performance with long-term brand building or effectively communicating marketing’s impact on the bottom line, CMOs must be able to work across the entire organization to drive success.