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CIM Ireland Responsible Marketing Paper

Posted on: 21/01/25 | Ireland

Responsible Marketing Paper compiled by the Chair of CIM Ireland - Marian Norwood. See the events section for the Responsible Marketing event on 5th February 2025.

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The Debate on Greenwashing: Fear or lack of understanding?

Posted on: 13/12/24 | East-of-England

The East of England Committee were invited to join the Debating Group at the House of Commons to tackle a contentious issue: Does fear of being accused of greenwashing hinder environmental progress? The debate, sponsored by The Chartered Institute of Marketing (CIM) and the International Advertising Association (IAA), saw industry experts argue both sides.

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In a rapidly evolving marketing landscape, CIM, in partnership with Microsoft, recently hosted “AI in Action: Empowering Your Team”. The event brought together marketing professionals to explore the transformative role of Artificial Intelligence (AI) in the industry.

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