News

As we look toward 2025, the marketing world is approaching a critical crossroads. Traditional advertising is losing its edge, and a new model is rising—one powered not by polished campaigns, but by passionate communities and peer-driven trust. While some may see this as a threat to established marketing norms, others see it as an exciting and necessary evolution.

This CIM Express Lunchtime Bitesize Webinar Series and Write Up is brought to you by the CIM South West and Channel Islands Committee.

AI is no longer a futuristic fantasy; it’s actively reshaping influencer marketing in ways we never imagined. From virtual influencers like Lil Miquela to AI-powered celebrity deepfakes, brands are exploring new frontiers in digital engagement. But is this the future we want – or the one we need?

For our February Midlands Spotlight we welcomed Kirsty Hary, Assistant Social Media Manager at Boots UK, to share her path into marketing, her favourite project, and advice for fellow marketers.

Discovering how social media is changing in 2025 and the five social truths that marketers need to know