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Delve into the essential strategies for building a strong, resilient brand in today’s dynamic landscape. Each section provides actionable insights to strengthen your brand's foundation, from aligning core values and fostering trust through consistency to humanising your brand with storytelling and embracing responsible innovation.

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The top Christmas ad campaigns of 2024 are here, showcasing a mix of emotional storytelling, festive cheer, and modern, innovative approaches. As the holiday season kicks off, ads focus on themes of family, giving, and connection, while others bring fresh perspectives to traditional festive messaging. Which campaign will capture your heart this year?

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