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What I wish I knew before starting in marketing

Posted on: 06/08/23 | Scotland

Adam Dickson, named one of CIM's 'Marketers of the Future' in 2020, shares his tips on what he wishes he knew before he started his career, ahead of students receiving their 2023 exam results.

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B2B Marketing: The Perfect MQL

Posted on: 03/07/23 | Midlands

MQLs (Marketing Qualified Leads) are leads that have shown a higher level of interest and engagement with our business and are often acquired through content marketing, digital advertising, email campaigns, and other inbound marketing strategies. In this article Jack Hardy, our CIM Midlands Education Ambassador shares some valuable insights into the role of MQLs and how marketers can help to generate them!

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