News

It’s clear there has been a real change in marketing over the past few years, and I’m not talking about the rapid rise of AI. We're moving past traditional brand positioning toward something more meaningful: what many refer to as "Citizen Brands." But what exactly are Citizen Brands?

Ask any group of marketers if B2B marketing is boring and you’ll get a mix of shrugs, defences, and the occasional groan.

An exciting opportunity is available for a marketing professional to join our Greater London Committee on a voluntary basis. The role of the Committee is to create and deliver a range of activities designed to meet the career development needs of CIM members in the region, as well as enhancing engagement with the wider business community.

An exciting opportunity is available for a marketing professional(s) to join our Yorkshire Committee on a voluntary basis. The role of the Committee is to create and deliver a range of activities designed to meet the career development needs of CIM members in the region, as well as enhancing engagement with the wider business community.

Hannah Allbrook MCIM uses her role as Vice Chair – Events for the CIM South East Committee to connect marketers, champion learning, and deliver inspiring events like the annual Henley Business School conference.