News

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Every brand needs a point

Posted on: 08/03/21 | East-of-England

CIM Marketing Club discusses what is a brand strategy, how it delivers financial value to an organisation, the key elements that make up a brand strategy, the role it plays in shaping the brand, the need to engage the whole organisation in its development and how it can fit into the broader marketing and planning process.

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During these challenging times for our members we are seeking to strengthen the Midlands team to deliver activities and engagement to support our members, marketers and aspiring marketers in the region. This will be by offering networking opportunities and events, promoting professional marketing practice, offering career development opportunities and engagement with the wider business community.

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International Women’s Day 2021

Posted on: 08/03/21 | South-West

To celebrate International Women’s Day, we spoke to the ladies of the SW Board of the CIM to find out what made them want to volunteer and join the board…

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Alone we can do so little

Posted on: 08/03/21 | South-West

Collaboration, along with other behaviours such as commercial awareness and financial literacy for example, is now formally recognised as one of the nine key behaviours that we as marketing professionals need to be able to demonstrate, in order to do our jobs efficiently and effectively and in turn contribute to the achievement of our business goals.

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How can I navigate the interview for my next move?

Posted on: 07/03/21 | South-West

I am often asked for advice, on how to effectively navigate the inevitable interview scenario, awaiting all up and coming marketers. For some reason best known to them, they feel that I may well be able to help.

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