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UX Design is all about creating products that genuinely work for users while also making good business sense. But to get that balance right, UX Research is essential. It helps designers understand what users want and need while also ensuring those insights align with business goals. This article looks at how UX Research can be smoothly integrated into the design process to benefit both users and businesses.

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An exciting opportunity is available for a marketing professional to join our Yorkshire Committee on a voluntary basis. The role of the Committee is to create and deliver a range of activities designed to meet the career development needs of CIM members in the region, as well as enhancing engagement with the wider business community.

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