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An exciting opportunity is available for a marketing professional(s) to join our Yorkshire Committee on a voluntary basis. The role of the Committee is to create and deliver a range of activities designed to meet the career development needs of CIM members in the region, as well as enhancing engagement with the wider business community.

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Marisa Crimlis-Brown explores the ongoing issue of marketing being perceived as less professional than other business disciplines. Based on recent discussions and research, including CIM surveys, she highlights the key reasons for this.

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