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We know from experience that the first response of many businesses in a recession is to cut marketing spend. This “batten down the hatches” approach is perhaps an understandable reaction when businesses are anticipating that sales and revenue will drop. But is it wise?

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CIM membership benefits

Posted on: 26/06/20 | North

Whether you are furloughed, working from home or back in the office, do commit to continuing your personal progression, to ensure you are a knowledgeable and up-to-date marketer.

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