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Nicola Irving is head of strategic marketing and communications at Pearson Engineering and a board member of the Chartered Institute of Marketing (CIM). She recently become a chartered marketer and here she shares her CIM journey with us.

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The tourism industry is among the sectors hit hardest by the outbreak of Covid-19. As the country stays home, visitor attractions, hotels, travel providers, events companies and catering businesses have had to close, with no certainty around when - or even if - their customers will be able to return. Adam explores how the sector is responding.

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