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Meet Lawrence Christensen: A Brand Transformation Leader! Returning for a second year as a panellist at the 'Brand – Beyond the Logo' event, Lawrence brings over 22 years of experience in shaping successful communication and brand strategies. His extensive background, from PR at The British Library to leading transformative initiatives at Marks & Spencer, makes him an invaluable voice in understanding brand evolution.

As we navigate an increasingly AI-driven world it’s becoming increasingly clear that the fundamental principles of marketing still need to remain rooted in human intelligence. Marketing has always revolved around people - both creators and customers. With AI's rapid integration into the marketing sphere, there is a risk, at least in the short term, of technology overshadowing the human touch. However, human intelligence will always be at the core of effective marketing...

As someone who’s spent the past decade in the marketing world, I’ve had a front-row seat to the evolution—or perhaps, the erosion—of focus in the workplace. When I began my career, smartphones were handy tools, helpful for checking emails and staying connected. But over the years, these devices have morphed into relentless attention thieves, making it harder to maintain focus at work.

In my last two articles, I shared insights on how marketers can support charities by becoming a trustee. But what if that’s not your cup of tea? Fear not – there are numerous other ways to leverage your skills to benefit individuals and businesses in your community. Plus, these opportunities can also help you acquire new skills to advance your career.

For international marketers looking to build a career in the UK, the path can be both exciting and challenging. I spoke with four immigrant marketing professionals who have successfully made the leap to share their experiences and advice that may be useful for other marketers following in their footsteps.