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Unlocking the Power of Measurement

Posted on: 20/04/23 | Ireland

Not a spare seat was to be had at The Mac in Belfast for the above, which highlights the appetite for face-to-face events such as this! Ed Henderson, Planning Director for The Ardmore Group delivered an insightful presentation on why marketing measurement must be back on the agenda for businesses, which prompted lively discussion and questions between speakers and attendees.

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James Cropper are a world-class advanced materials and paper group and 6th generation business established in 1845. They provide niche solutions in our chosen markets, such as custom-made papers for luxury packaging, premium moulded fibre alternatives to single use plastics and materials essential for a hydrogen fuel cell and green energy.

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As more and more brands explore the world of metahumans and how to implement these into their marketing strategy, this Marketing Club webinar looks at the possibilities for tomorrow's marketing in the metaverse. It explores the evolving, and new technology solutions, and see how digital / metahumans can add value to your plans for marketing in the metaverse. Review by Dan Bratton ACIM.

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