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An exciting opportunity is available for marketing professionals to join our South West & Channel Islands Committee on a voluntary basis.

Spotlight on Matt Adams: Championing Brand Evolution in Sports! Matt Adams, Head of Marketing at Leeds Rhinos, brings over 20 years of expertise in the sports industry, including a decade dedicated to shaping the Rhinos brand across men’s and women’s rugby and netball. His mastery of experiential marketing, data-driven strategies, and brand management has been instrumental in the club's growth and success.

Meet Lawrence Christensen: A Brand Transformation Leader! Returning for a second year as a panellist at the 'Brand – Beyond the Logo' event, Lawrence brings over 22 years of experience in shaping successful communication and brand strategies. His extensive background, from PR at The British Library to leading transformative initiatives at Marks & Spencer, makes him an invaluable voice in understanding brand evolution.

As we navigate an increasingly AI-driven world it’s becoming increasingly clear that the fundamental principles of marketing still need to remain rooted in human intelligence. Marketing has always revolved around people - both creators and customers. With AI's rapid integration into the marketing sphere, there is a risk, at least in the short term, of technology overshadowing the human touch. However, human intelligence will always be at the core of effective marketing...

As someone who’s spent the past decade in the marketing world, I’ve had a front-row seat to the evolution—or perhaps, the erosion—of focus in the workplace. When I began my career, smartphones were handy tools, helpful for checking emails and staying connected. But over the years, these devices have morphed into relentless attention thieves, making it harder to maintain focus at work.