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An organisation’s reputation is one of the most important aspects of any business. So where best to look for a case study on reputation marketing than to an industry that has been long tainted by poor reputation – double glazing! Think ‘White Gold’ BBC TV sitcom with high prices and pressure sales. Katerina Pickup CMktr, Marketing Manager at a Lincoln-based double glazing manufacturer Tradeglaze, shares 5 top changes that have transformed Tradeglaze to an award-winning fabricator.

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