MQLs (Marketing Qualified Leads) are leads that have shown a higher level of interest and engagement with our business and are often acquired through content marketing, digital advertising, email campaigns, and other inbound marketing strategies. In this article Jack Hardy, our CIM Midlands Education Ambassador shares some valuable insights into the role of MQLs and how marketers can help to generate them!
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The importance of brand purpose in marketing explained
Posted on: 29/06/23 | Scotland
Why it's important to know your brand's 'why'...
READ MORERoyal Challengers win Scottish marketing competition
Posted on: 22/06/23 | Scotland
Team Royal Challengers from the University of Strathclyde win prestigious ‘Masters of their Marketing Career’ title in Chartered Institute of Marketing (CIM) Scotland competition, The Challenge
READ MORESpotlight on...Chris Slack
Posted on: 22/06/23 | South-West and Channel Islands
Find out more about the CIM South West and Channel Islands Communications Ambassador
READ MOREThe Art of SEO: How to Identify Keywords
Posted on: 07/06/23 | Midlands
As a marketer, our processes inevitably evolve in line with SEO best practices and individual client needs. However, certain fundamental steps remain consistent across different scenarios, although the way in which you approach them will vary. In this article, Jack Hardy our CIM Midlands Educational Ambassador discusses a process he uses for identifying the best keywords for high-performing SEO campaigns.
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