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The top generative AI tools - a how-to guide for marketers

The Medinge Group is hosting an event on conscientious leadership in the historical setting of Craiglockhart and is inviting senior executives and leaders from Scotland and beyond to attend. Join us for a stimulating exchange of ideas, perspectives, and real-world experiences with conscientious leaders from the private, public, and third sectors in Scotland and beyond, along with academics and experts from the Medinge Group.

The Medinge Group is hosting an event on conscientious leadership in the historical setting of Craiglockhart and is inviting senior executives and leaders from Scotland and beyond to attend. Join us for a stimulating exchange of ideas, perspectives, and real-world experiences with conscientious leaders from the private, public, and third sectors in Scotland and beyond, along with academics and experts from the Medinge Group.

This fast-paced evolution brings with it a sense of excitement and, at times, overwhelming complexity. For marketers, it's crucial to stay abreast of these developments, as they have the potential to redefine traditional marketing strategies and create new opportunities for engagement and customer interaction.

In the wake of the UK's escalating cost of living crisis, marketing professionals have been leveraging their expertise not only to promote products and services but also to contribute to the greater good. Through initiatives aimed at educating the public on personal finance, marketers have played a crucial role in helping address the financial strain on households across the country. Here are some noteworthy examples of how members of our profession have sought to make a difference.