News

Found 116 articles | Showing page 21 of 24

We are now seeking to strengthen our Yorkshire team. This will be by offering networking opportunities and events, promoting professional marketing practice, offering career development opportunities and developing our digital channels and regional PR. The roles are voluntary and to be eligible you must be a voting member of CIM (ACIM, MCIM, or FCIM) based in Yorkshire. Appointments are for an initial term of office of three years.

READ MORE

An organisation’s reputation is one of the most important aspects of any business. So where best to look for a case study on reputation marketing than to an industry that has been long tainted by poor reputation – double glazing! Think ‘White Gold’ BBC TV sitcom with high prices and pressure sales. Katerina Pickup CMktr, Marketing Manager at a Lincoln-based double glazing manufacturer Tradeglaze, shares 5 top changes that have transformed Tradeglaze to an award-winning fabricator.

READ MORE