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Mentoring in marketing offers invaluable guidance, helping you navigate challenges and seize opportunities while accelerating your learning and expanding your network. Both mentors and mentees benefit from fresh perspectives and up-to-date techniques, fostering mutual growth and confidence. Discover how mentoring can enhance your career and provide a competitive edge in the ever-evolving marketing landscape.

Based on a CIM Express webinar by Antony Mayfield, this article explores how generative AI is transforming marketing beyond simple automation. Generative AI enhances creativity and efficiency, changing problem-solving and creative processes fundamentally. It covers AI developments from Alan Turing's 1950 paper to the 2017 Transformer model, highlighting key marketing applications and integration steps. Don't miss this opportunity to understand the future of marketing with generative AI!

This month we shine a spotlight on Sophie Donald, sharing her experiences as a marketer.

As an international marketer working in the UK, I've come to realise that navigating the British business landscape is akin to deciphering a secret code.

As we continue to be bombarded by misinformation and disinformation about the trans+ experience, it is crucial that marketing professionals are able to cut through the noise and ensure they operate with integrity.