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It's easy to get caught up in the pursuit of perfection. However, taking action and learning from real-world experiences often yield better results. Jack Hardy our CIM Midlands Education Ambassador shares 10 reasons why "done is better than perfect" when implementing marketing tactics to move the needle of success.

With the fast moving landscape of digital marketing, the challenges of addressing the evaluation and transformation of the tech stack can sometimes seem daunting. With the new financial year around the corner and renewed budgets on the horizon Jack Hardy our CIM Midlands Education Ambassador has taken the time to write up some of the great strategies he uses for managing the tech stack.

A strong customer retention strategy will build customer loyalty, grow sales and generate more customer recommendations. Jack Hardy, our CIM Midlands Education Ambassador offers 10 Customer Retention Strategies that will help to build customer loyalty, grow sales and generate more customer recommendations…

Not a spare seat was to be had at The Mac in Belfast for the above, which highlights the appetite for face-to-face events such as this! Ed Henderson, Planning Director for The Ardmore Group delivered an insightful presentation on why marketing measurement must be back on the agenda for businesses, which prompted lively discussion and questions between speakers and attendees.

James Cropper are a world-class advanced materials and paper group and 6th generation business established in 1845. They provide niche solutions in our chosen markets, such as custom-made papers for luxury packaging, premium moulded fibre alternatives to single use plastics and materials essential for a hydrogen fuel cell and green energy.