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MQLs (Marketing Qualified Leads) are leads that have shown a higher level of interest and engagement with our business and are often acquired through content marketing, digital advertising, email campaigns, and other inbound marketing strategies. In this article Jack Hardy, our CIM Midlands Education Ambassador shares some valuable insights into the role of MQLs and how marketers can help to generate them!

As a marketer, our processes inevitably evolve in line with SEO best practices and individual client needs. However, certain fundamental steps remain consistent across different scenarios, although the way in which you approach them will vary. In this article, Jack Hardy our CIM Midlands Educational Ambassador discusses a process he uses for identifying the best keywords for high-performing SEO campaigns.

Success in SEO is determined by many factors before you even start to look at the technicalities of the specialism. What is the average CLV? At what rate does the sales team win/lose a deal? How many deals do you need to close to make SEO profitable for your business each month? All key questions you need to answer and in this article, Jack Hardy our CIM Midlands Education Ambassador reveals how!

At some point in your career you're going to need to bring in external help. It could be due to time constraints or skills gaps. But ultimately whatever the reason, you will have the same challenges and as Jack Hardy our CIM Midlands Education Ambassador explains - the same resolutions!

It's easy to get caught up in the pursuit of perfection. However, taking action and learning from real-world experiences often yield better results. Jack Hardy our CIM Midlands Education Ambassador shares 10 reasons why "done is better than perfect" when implementing marketing tactics to move the needle of success.