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As more and more brands explore the world of metahumans and how to implement these into their marketing strategy, this Marketing Club webinar looks at the possibilities for tomorrow's marketing in the metaverse. It explores the evolving, and new technology solutions, and see how digital / metahumans can add value to your plans for marketing in the metaverse. Review by Dan Bratton ACIM.

The last three years have been a rocky road for events. Since the pandemic hit, so much of our interaction has happened online. Now the event industry is back thriving. Major annual trade events are making a comeback across all industries. Take a look at the in-person event experience for Tradeglaze, a Lincoln based manufacturer, and find out why 2023 is all about live events for the fast-growing SME.

CIM Midlands Regional Committee members share the trends they’re planning to include in their marketing mix this year, their biggest takeaways from the Covid-19 pandemic, and the advice they’d give to those who are considering marketing as a career.

Learn more about our two new Communication Ambassadors joining the Midlands committee and their ambitions for the role.

An organisation’s reputation is one of the most important aspects of any business. So where best to look for a case study on reputation marketing than to an industry that has been long tainted by poor reputation – double glazing! Think ‘White Gold’ BBC TV sitcom with high prices and pressure sales. Katerina Pickup CMktr, Marketing Manager at a Lincoln-based double glazing manufacturer Tradeglaze, shares 5 top changes that have transformed Tradeglaze to an award-winning fabricator.