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An inspiring panel of experts who share their unique perspectives on brand-building in today’s rapidly evolving landscape. A summary of essential topics, from the importance of authenticity and adaptability in branding to the ethical use of AI, sustainability, and crisis communications.

Spotlight on Host Marisa Crimlis-Brown: A Decade of Marketing Expertise! Marisa Crimlis-Brown, Senior Client Strategist at Hull-based agency 43 Clicks North, brings over a decade of experience in marketing, communications, and creative strategy. Her work spans industries such as government, financial services, and pharmaceuticals, along with stints at the University of Cambridge and BBC Radio Cambridgeshire.

Spotlight on Danielle Lee: Transforming Brands with Creative Innovation! As Director of Brand & Marketing at Metro Bank, Danielle Lee has over two decades of experience driving success through creativity and strategic insight. She has transformed marketing functions for established brands and emerging challengers across the UK and Australia. At Metro Bank, she shapes brand identity and develops customer-centric strategies that align with goals, keeping the bank competitive in a fast-paced market

Spotlight on Steve Dobson: Pioneering Brand Protection at The Trademark Helpline! With five years of transformative leadership, Steve Dobson has established The Trademark Helpline as a trusted partner for SMEs navigating trademark protection. Having supported over 5,000 brands, Steve's commitment to simplifying the complexities of intellectual property (IP) is unmatched. His streamlined, 3-step process—Search, Register, Protect—ensures businesses secure their valuable assets before investing in

Spotlight on Matt Adams: Championing Brand Evolution in Sports! Matt Adams, Head of Marketing at Leeds Rhinos, brings over 20 years of expertise in the sports industry, including a decade dedicated to shaping the Rhinos brand across men’s and women’s rugby and netball. His mastery of experiential marketing, data-driven strategies, and brand management has been instrumental in the club's growth and success.