News

The Chartered Institute of Marketing (CIM) is delighted to announce the appointment of James McCracken as the new Chair of the CIM North West volunteer community.

Delve into the essential strategies for building a strong, resilient brand in today’s dynamic landscape. Each section provides actionable insights to strengthen your brand's foundation, from aligning core values and fostering trust through consistency to humanising your brand with storytelling and embracing responsible innovation.

An inspiring panel of experts who share their unique perspectives on brand-building in today’s rapidly evolving landscape. A summary of essential topics, from the importance of authenticity and adaptability in branding to the ethical use of AI, sustainability, and crisis communications.