News

The Chartered Institute of Marketing (CIM) is delighted to announce the appointment of James McCracken as the new Chair of the CIM North West volunteer community.

Delve into the essential strategies for building a strong, resilient brand in today’s dynamic landscape. Each section provides actionable insights to strengthen your brand's foundation, from aligning core values and fostering trust through consistency to humanising your brand with storytelling and embracing responsible innovation.

An inspiring panel of experts who share their unique perspectives on brand-building in today’s rapidly evolving landscape. A summary of essential topics, from the importance of authenticity and adaptability in branding to the ethical use of AI, sustainability, and crisis communications.

Spotlight on Host Marisa Crimlis-Brown: A Decade of Marketing Expertise! Marisa Crimlis-Brown, Senior Client Strategist at Hull-based agency 43 Clicks North, brings over a decade of experience in marketing, communications, and creative strategy. Her work spans industries such as government, financial services, and pharmaceuticals, along with stints at the University of Cambridge and BBC Radio Cambridgeshire.

Spotlight on Danielle Lee: Transforming Brands with Creative Innovation! As Director of Brand & Marketing at Metro Bank, Danielle Lee has over two decades of experience driving success through creativity and strategic insight. She has transformed marketing functions for established brands and emerging challengers across the UK and Australia. At Metro Bank, she shapes brand identity and develops customer-centric strategies that align with goals, keeping the bank competitive in a fast-paced market