How Does Professional Development in Public Sector Marketing and Communications Look and Feel?

The first ever Professional Development Survey in Public Sector Marketing and Communications is taking place now! 🎉

The survey aims to understand the perceptions, experiences and motivations of public sector marketing and communications professionals when it comes to their professional development.

If you are currently working in a marketing or communications role in a public sector organisation in Northern Ireland (NI) or the Republic of Ireland NI (ROI), then we need your input!

This research is part of our ongoing effort, as Vice Chairs of the Chartered Institute of Marketing (Ireland Group), to get ideas for how to better support marketing and communication professionals within the sector, all while keeping your questionnaire responses safe and confidential.

What happens next?

To complete the questionnaire please click here:

https://www.surveymonkey.co.uk/r/professionaldevelopment_publicsector_mkt_comms

We really hope you will take a little time (approximately 10 minutes) to provide your confidential feedback by answering the questions thoughtfully and leaving comments if you want to expand on an answer. No personally identifiable details or sensitive data is requested, and all responses will be treated anonymously.

📆 The survey closes at midnight on Sunday 31st July. We hope to share the findings during Autumn 2022.

How to get in touch or ask questions

📧 Should you have any questions about the survey, please contact: Philip.Preston@cim.co.uk

Which professional bodies have endorsed this research?

CIM Ireland

“CIM Ireland is very pleased to endorse this vital piece of research into the provision of professional development for marketing professionals in the public sector. It will provide evidence of what more support these marketers need today in order to carry out their important work to the highest standards, during these particularly challenging times.” - Chris Gilroy, Chair, CIM Ireland

NIPSCF

“As Chair of the Northern Ireland Public Sector Communications Forum, I am delighted to endorse this vital piece of research into the provision of professional development for marketing professionals in the public sector. I very much look forward to seeing the results later this year. They will tell us what more can be done to support these people, many of whom are members of this forum, so that they can further develop their skills, knowledge and career opportunities.” - Ciarrai Conlan, Chair NIPSCF

Government Communication Service

“GCS is delighted to endorse this vital piece of research into the provision of professional development for marketing professionals in the public sector. The insights it provides will help to inform GCS and other key organisations in this sector of what additional support could be offered to help these marketers to reach their maximum potential.” - Simon Baugh, CEO of Government Communication Service

About the Research Team

Marian Norwood 

Marian Norwood, Consultant, North West School of Marketing

Eileen Curry, a Marketing lead in the Northern Ireland Civil Service. 

Both Marian and Eileen are highly experienced and qualified Chartered Marketers; they are committed group Vice Chairs of the Chartered Institute of Marketing (CIM) in Ireland; and between them they have extensive experience in practicing marketing communications in the public, private and voluntary sectors.

Their passion for the marketing profession has steered them towards this research in the public sector.  They hope the research will inform strategies for how to better support marketing and communication professionals within the public sector and in turn, benefit the lives of people living and working here.

Please share this survey with people you know

If you know others working in marketing or communications roles in public sector organisations in NI or the ROI, then please share and encourage them to complete it too.

👏 We look forward to your input and thank you in advance for helping with this valuable research.