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Unlocking the Power of Measurement

Posted on: 20/04/23 | Ireland

Not a spare seat was to be had at The Mac in Belfast for the above, which highlights the appetite for face-to-face events such as this! Ed Henderson, Planning Director for The Ardmore Group delivered an insightful presentation on why marketing measurement must be back on the agenda for businesses, which prompted lively discussion and questions between speakers and attendees.


We have an opportunity for CIM members to join our Ireland Committee and help us create and deliver a range of activities designed to meet the career development needs of CIM members in this region. CIM’s mission is to promote ethical, professional marketing practice that delivers real benefits to marketing professionals, business and society. These are voluntary roles.