Marian Norwood FCIM DipM

With a career rooted firmly in the world of marketing, Marian brings extensive experience across retail, higher education, and B2B sectors. A former university lecturer in marketing and advertising, Marian has led and developed undergraduate and postgraduate marketing degrees, while delivering strategic marketing consultancy, research, and ecommerce projects, winning recognition as a recipient of the MII Ulster Marketing Champion Award (AIMAs 2007). In 2017, she founded the North West School of Marketing, a CIM-accredited study centre to provide CIM qualifications, bespoke marketing consultancy and training to help people build confidence and thrive in their marketing careers.

Marian’s connection with CIM dates back to her student days, and she has valued their support throughout her career. She is proud to be CIM Diploma qualified, a Chartered Marketer, and a Fellow of both CIM and the Higher Education Academy. And in 2023, she was awarded CIM’s Global Volunteer of the Year Award. Now, as Chair of CIM Ireland, a role she took on in 2024, Marian is committed to supporting local marketers and raising the profile of the profession across the Ireland region.

Marian is delighted to work with the fantastic CIM Ireland committee to deliver networking and CPD events that inspire and support marketers in their professional journeys.

Laura Bradley FCIM

Laura is a Senior Lecturer in Marketing at Ulster University. She holds a PhD exploring electronic and digital retail banking adoption.  Her research interests focus on digital banking, female and social entrepreneurship and profiling SMEs.  She has worked for many years in a consultancy capacity supporting SMEs to develop existing and new products for both domestic and international markets. 

In addition, she has directly supported companies to expand across the UK, Europe, Asia and North America, both B2C and B2B, in sectors such as engineering, retail and technology.  She has vast experience in the area of new product development and commercialization with work funded by Invest NI, Enterprise Ireland and Innovate UK.  She has published widely and presenting at a number of national and European conferences.

She is a board member of a number of third sector organisations and is an external examiner at UK and Irish Universities.  She is a trustee and board member of ASET – Work-based Learning and Placement Learning Association.  She has led a number of EU funded projects. 

As an Education Ambassador for CIM this allows Laura to use her experience of over 20 years in Higher Education along with her passion for marketing to inspire the future young professionals in this area. 

She is Programme Director for the Help to Grow programme at Ulster University targeted at SMEs and subsidized by the Department of Business, Energy and Industrial Strategy.  She has extensive industry links and works closely with industry partners to develop programmes. 

Ashleigh Watson FCIM

Ashleigh is a marketing professional with 20-years’ experience working in a senior level marketing and communications roles. She has a wealth of experience and knowledge in developing and delivering integrated marketing campaigns using digital and traditional techniques.

An experienced social media trainer, Ashleigh has developed bespoke social media training sessions for public and private sector organisations, including the Strategic Investment Board, MEA Policing & Community Safety Partnership, Lisburn & Castlereagh City Council, Ards and North Down Borough Council, Crimestoppers, SureStart and NI Sports Forum.

Ashleigh is a Fellow of The Chartered Institute of Marketing and is a Vice Chair - Communications on the Ireland Committee.

She was named a Top Five Advisor in Social Media in the UK and Ireland (Enterprise Nation 2022).

Maria McKeever MCIM Chartered Marketer

Lucy Cameron MCIM Chartered Marketer

I’m the Marketing Manager at Weev, where I look after everything from brand and communications to customer experience across our growing EV charging network. I’m a Chartered Marketer and proud to have led an award-winning marketing team, but at heart I’m still someone who believes marketing is about understanding people and making things simple.

My journey started at 14, working in a corner shop, where I learned a lesson that has stuck with me throughout my career: understand the people you’re serving and deliver what they need. Since then, I’ve worked across retail, pharmaceutical, construction, and now the EV sector, helping businesses grow through clear, customer-focused marketing.

I’m passionate about creating consistent customer experiences that build trust at every touchpoint. Joining the Ireland CIM Committee felt like a natural next step, as CIM has given me a fantastic network of peers over the years. I wanted the opportunity to help other marketers make those same connections, share knowledge, and support one another in what is such a varied profession.

Fun fact: I’m obsessed with buns and can probably recommend a bun shop in most towns across the island!

Jess Bogle

Coming soon...

Kimberley White ACIM

Kimberley White is a strategic communications and marketing professional with more than a decade of experience delivering impactful campaigns, building brands, and leading stakeholder engagement across higher education, charity, and membership sectors.

In her current role as Marketing and Communications Officer at Queen’s Business School, Queen’s University Belfast, Kimberley leads the development and delivery of integrated marketing and communications strategies that enhance the School’s reputation and visibility at local, national, and international levels. She combines strategic thinking with creativity and data-driven decision-making to deliver meaningful results and support organisational objectives.

Prior to joining Queen’s, Kimberley held senior communications roles with organisations including Cycling Scotland, Bike for Good, and Textiles Scotland, where she led communications strategy, media relations, digital content, stakeholder engagement, and performance reporting.

Alongside her professional career, Kimberley has governance experience as a Trustee of Cerebral Palsy Scotland, holds a specialist postgraduate diploma in Digital Communications and is a fully qualified Cognitive Behavioural Therapist.

As a CIM Education Ambassador for Ireland, Kimberley and the team work closely with academics and students to promote marketing careers, professional qualifications and industry opportunities. The purpose of the role is to build and strengthen relationships across the higher education sector, support student engagement initiatives, and advocate for programmes that enhance employability and professional development.

Erin Middlemass

I am currently a Group Marketing Manager with over five years of experience in strategic marketing, brand development, content creation, and event management. My career began in graphic design, where I developed a strong foundation in creativity and visual storytelling. This background has shaped my approach to marketing, allowing me to combine creative thinking with commercial objectives to deliver impactful campaigns, strengthen brand presence, and drive meaningful results.

After transitioning into an in-house marketing role, I discovered a passion for campaign development, brand building, and event management. Over the course of my career, I have worked across a variety of sectors, including foodservice, technology, and the fuel industry, gaining experience in developing marketing strategies, delivering integrated campaigns, and engaging diverse audiences. This breadth of experience has given me a strong understanding of how effective marketing can support business growth while creating meaningful connections with customers and stakeholders.

I am particularly passionate about combining creativity with data-driven insights to build strong, recognisable brands. However, event management is where my greatest passion lies. Throughout my career, I have had the opportunity to organise and deliver events on both a local and global scale, creating engaging experiences that bring people together, encourage collaboration, and facilitate knowledge sharing. From industry conferences and customer events to internal engagement initiatives, I enjoy creating opportunities that foster meaningful connections and leave a lasting impact.

These experiences have reinforced my belief in the value of professional networks, continuous learning, and the power of shared ideas. As an Events Ambassador on the CIM Ireland Committee, I am passionate about creating opportunities for marketers to connect, learn, and share ideas. I am excited to bring my experience in event management and marketing to support engaging and valuable experiences for the CIM Ireland community, while helping to foster collaboration and professional growth across the industry.

Peony Chuen

Coming soon...