News

Found 130 articles | Showing page 2 of 26

It’s clear there has been a real change in marketing over the past few years, and I’m not talking about the rapid rise of AI. We're moving past traditional brand positioning toward something more meaningful: what many refer to as "Citizen Brands." But what exactly are Citizen Brands?

READ MORE

Is B2B Marketing Boring?

Posted on: 08/08/25 | Midlands

Ask any group of marketers if B2B marketing is boring and you’ll get a mix of shrugs, defences, and the occasional groan.

READ MORE

An exciting opportunity is available for a marketing professional to join our Greater London Committee on a voluntary basis. The role of the Committee is to create and deliver a range of activities designed to meet the career development needs of CIM members in the region, as well as enhancing engagement with the wider business community.

READ MORE