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To ensure a seamless and successful transition, let's dive into the key steps that marketers should take as soon as possible.

Generative AI is a game-changing technology that holds immense potential for all marketers

MQLs (Marketing Qualified Leads) are leads that have shown a higher level of interest and engagement with our business and are often acquired through content marketing, digital advertising, email campaigns, and other inbound marketing strategies. In this article Jack Hardy, our CIM Midlands Education Ambassador shares some valuable insights into the role of MQLs and how marketers can help to generate them!

Why it's important to know your brand's 'why'...

Team Royal Challengers from the University of Strathclyde win prestigious ‘Masters of their Marketing Career’ title in Chartered Institute of Marketing (CIM) Scotland competition, The Challenge