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In a rapidly evolving marketing landscape, CIM, in partnership with Microsoft, recently hosted “AI in Action: Empowering Your Team”. The event brought together marketing professionals to explore the transformative role of Artificial Intelligence (AI) in the industry.

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Delve into the essential strategies for building a strong, resilient brand in today’s dynamic landscape. Each section provides actionable insights to strengthen your brand's foundation, from aligning core values and fostering trust through consistency to humanising your brand with storytelling and embracing responsible innovation.

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