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The recent Resilient Marketing event emphasised the critical role of collaboration between marketing and data teams in driving impactful campaigns. Their talk highlighted how aligning these two functions not only enhances marketing effectiveness but also fosters resilience, adaptability, and innovation within organisations.

As someone who’s spent the past decade in the marketing world, I’ve had a front-row seat to the evolution—or perhaps, the erosion—of focus in the workplace. When I began my career, smartphones were handy tools, helpful for checking emails and staying connected. But over the years, these devices have morphed into relentless attention thieves, making it harder to maintain focus at work.

In my last two articles, I shared insights on how marketers can support charities by becoming a trustee. But what if that’s not your cup of tea? Fear not – there are numerous other ways to leverage your skills to benefit individuals and businesses in your community. Plus, these opportunities can also help you acquire new skills to advance your career.

For international marketers looking to build a career in the UK, the path can be both exciting and challenging. I spoke with four immigrant marketing professionals who have successfully made the leap to share their experiences and advice that may be useful for other marketers following in their footsteps.

As an international marketer working in the UK, I've come to realise that navigating the British business landscape is akin to deciphering a secret code.