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This theme of cross-department collaboration was underscored during our session on the evolving role of the CMO. Today’s marketing leaders need to understand the entire business, not just in their own domain. Whether it’s balancing short-term performance with long-term brand building or effectively communicating marketing’s impact on the bottom line, CMOs must be able to work across the entire organization to drive success.

In a thought-provoking event, Paul Skinner, Founder of MarketingKind, highlighted the increasing polarisation in society and its impact on both politics and business. He explained that polarisation, amplified by social media algorithms, thrives on driving division rather than fostering compromise. These algorithms prioritise engagement by pushing content that sparks emotional reactions, often leading to more divisive conversations.

The recent Resilient Marketing event emphasised the critical role of collaboration between marketing and data teams in driving impactful campaigns. Their talk highlighted how aligning these two functions not only enhances marketing effectiveness but also fosters resilience, adaptability, and innovation within organisations.

As someone who’s spent the past decade in the marketing world, I’ve had a front-row seat to the evolution—or perhaps, the erosion—of focus in the workplace. When I began my career, smartphones were handy tools, helpful for checking emails and staying connected. But over the years, these devices have morphed into relentless attention thieves, making it harder to maintain focus at work.

In my last two articles, I shared insights on how marketers can support charities by becoming a trustee. But what if that’s not your cup of tea? Fear not – there are numerous other ways to leverage your skills to benefit individuals and businesses in your community. Plus, these opportunities can also help you acquire new skills to advance your career.