This theme of cross-department collaboration was underscored during our session on the evolving role of the CMO. Today’s marketing leaders need to understand the entire business, not just in their own domain. Whether it’s balancing short-term performance with long-term brand building or effectively communicating marketing’s impact on the bottom line, CMOs must be able to work across the entire organization to drive success.
READ MOREElevating Marketing’s Role: Insights from the 2024 CIM & Henley Business School Event
Posted on: 31/10/24 | South-East