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We are on the lookout for passionate and experienced marketers to join the South East Committee so if you are looking for a new challenge to develop your marketing impact why not apply now.

In addressing why customers are often left out of boardroom conversations, Paul Skinner sheds light on a broader issue: the way businesses frame their strategies. He argues that business plans and discussions often revolve around financial metrics, leaving little room for the human element—the customers. According to Skinner, business plans should not just be about numbers; they should tell a compelling story that reflects the challenges customers face and connects with their needs.

This theme of cross-department collaboration was underscored during our session on the evolving role of the CMO. Today’s marketing leaders need to understand the entire business, not just in their own domain. Whether it’s balancing short-term performance with long-term brand building or effectively communicating marketing’s impact on the bottom line, CMOs must be able to work across the entire organization to drive success.

In a thought-provoking event, Paul Skinner, Founder of MarketingKind, highlighted the increasing polarisation in society and its impact on both politics and business. He explained that polarisation, amplified by social media algorithms, thrives on driving division rather than fostering compromise. These algorithms prioritise engagement by pushing content that sparks emotional reactions, often leading to more divisive conversations.

The recent Resilient Marketing event emphasised the critical role of collaboration between marketing and data teams in driving impactful campaigns. Their talk highlighted how aligning these two functions not only enhances marketing effectiveness but also fosters resilience, adaptability, and innovation within organisations.