Driving consumer actions through brand interaction and experiences

As marketers, satisfying your customers today is not all that they demand; brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.

In this talk, Gerry Campbell will explore how brands can 'pull at the heart strings' of their customers and how technology plays a huge part in creating that emotive campaign.

Speaker: Gerry Campbell FCIM

Experienced Marketer, Client Relationship Builder and Business Developer working with advertising, branding, design, digital, marketing and PR Agencies throughout the UK. Working across a range of sectors including FMCG, Travel and Hospitality, b2b, sport, automotive, utilities and finance for both public and private sector clients.