Reflections from the CIM Scotland Conference 2025: Unlocking the Commercial Advantage of Responsible Marketing
READ MORENews
Found 20 articles | Showing page 1 of 4
Community-First Marketing: How ESG Integration Transforms Consumer Trust
Posted on: 01/09/25 | Scotland
Find out why integrating an ESG Approach to your strategy will not only align you with your audience but drive stronger business results too.
READ MOREFrom Purpose to Profit: The Rise of Citizen Brands in the UK
Posted on: 25/08/25 | Scotland
It’s clear there has been a real change in marketing over the past few years, and I’m not talking about the rapid rise of AI. We're moving past traditional brand positioning toward something more meaningful: what many refer to as "Citizen Brands." But what exactly are Citizen Brands?
READ MOREFuture-Proofing Your Marketing: Key Insights from Scott McBay's AI-Ready SEO Presentation
Posted on: 23/06/25 | Scotland
Discover how to future-proof your marketing for AI-driven search. Expert insights from Scott McBay's presentation on SEO strategy in the age of ChatGPT and AI agents.
READ MOREWe are looking for a dedicated marketer to join our Committee
Posted on: 09/06/25 | Scotland
An exciting opportunity is available for a marketing professionals to join our Scotland Committee on a voluntary basis. The role of the Committee is to create and deliver a range of activities designed to meet the career development needs of CIM members in the region, as well as enhancing engagement with the wider business community.
READ MORE