Ewan Anderson, Vice Chair - Communications for CIM Scotland, gives his thoughts on the CMO role...
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Driving consumer actions through brand interaction and experiences
Posted on: 31/07/20 | Scotland
In this talk, Gerry Campbell will explore how brands can 'pull at the heart strings' of their customers and how technology plays a huge part in creating that emotive campaign.
READ MORECIM Scotland board members celebrated in national awards
Posted on: 21/07/20 | Scotland
Three CIM Scotland board members have been rewarded for their hard work in their voluntary board roles over the past year at the CIM Volunteer of the Year awards.
READ MOREHow to pivot your tourism marketing post lockdown
Posted on: 28/06/20 | Scotland
Let’s not mince words: it’s been a hard few months for those in the travel, tourism and leisure sectors. We've taken a look at how businesses can prepare to attract customers post lockdown.
READ MORECIM Scotland reveals regional volunteer of the year winners
Posted on: 17/06/20 | Scotland
CIM Scotland is delighted to announce the winners of CIM Scotland’s Volunteer of the Year Award, nominated by peers on the board and others at CIM centrally.
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