Ellie Murphy, CIM Scotland chair, explains why April Fool's Day is a great opportunity for brands
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Found 19 articles | Showing page 1 of 4
Marketing in the metaverse: what do we need to know?
Posted on: 24/03/24 | Scotland
What exactly is the metaverse and how can marketers use it?
READ MORERegeneration: Leading with conscience
Posted on: 01/03/24 | Scotland
The Medinge Group is hosting an event on conscientious leadership in the historical setting of Craiglockhart and is inviting senior executives and leaders from Scotland and beyond to attend. Join us for a stimulating exchange of ideas, perspectives, and real-world experiences with conscientious leaders from the private, public, and third sectors in Scotland and beyond, along with academics and experts from the Medinge Group.
READ MOREWhat skills do marketers most need in 2024?
Posted on: 23/01/24 | Scotland
In the fourth article in our 2024cast series, we asked Scottish marketers what skills they think are most needed in marketing right now, and if there were any particular skills gaps.
READ MOREMost memorable marketing campaigns of 2023
Posted on: 22/12/23 | Scotland
In the third article in our 2024cast series, we asked Scottish marketers what their favourite and most memorable marketing campaigns of 2023 were
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