Q&A with a CIM graduate: Heather McLean

Heather, who recently passed her CIM Level 4 certificate in Professional Digital Marketing with merit, was kind enough to give us some insight into her experience.


Name: Heather McLean ACIM

Job Title: Business Manager & Company Secretary

Organisation: Form Design Consultants


Why did you choose to study with the CIM?:

Since starting our business in 2013 (just 2 of us back then!) we’ve created a busy design studio in central Edinburgh, but have never had a formal marketing function.  The CIM course, offered through nesma, seemed an ideal starting point, and I was able to skip to Level 4, already having an BSc Hons.


What do you feel you got out of the course?:

Meeting other CIM students and understanding commonalities between sectors, along with 1:1 sessions with tutors, has enabled a bigger picture view, and enabled me to implement new learnings in a tailored way.

Continuing CPD offered through CIM means a constant feed of information for action, both increasing my skill set and benefiting the business.


Would you recommend this course to a friend/colleague?:

I would recommend the course to a friend or colleague who needed either a quick start approach to a new area of business, or a deeper knowledge of the fundamentals of marketing. 

It would be beneficial to be aware of the volume of work, outside of teaching hours, before signing up - the module exam assignments are in specific in nature, and require time commitment.


Heather sat the CIM level 4 certificate in Professional Digital Marketing through Nesma.