Sharing Scotland's stories

With fierce international competition, how does a small country like Scotland get itself noticed and make a name for itself? Through collaboration, agility, and the ability to be bold. In this talk, Cat shares her experience working across national organisations to share Scotland's stories with the world.

Speaker:- Cat Leaver, Head of Brand at VisitScotland
Cat is a strategic marketing leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering results in both agency and client-side environments. She heads up global brand for VisitScotland and holds a non-executive board position for CodeClan - Scotland's national digital skills academy - and an advisory board positions for City Nation Place.