Date: Tuesday 26 October 2021
Event Link:

This online CIM Lecture will be hosted by the University of Wolverhampton and the Chartered Institute of Marketing via Zoom. This event is open to CIM members, students, staff and anyone with an interest in Branding & Marketing.

By attending this lecture you will:

  • Hear from an esteemed marketer and her role in industry
  • Understand the role of branding and communications at the Co-Operative Bank
  • Examine customer expectations and how to win with Branding & Marketing

About the speaker
Deborah Darlington is the Director of Brand, Marketing and Communications at the Co-Operative Bank plc, she is a passionate marketer and has worked across a number of amazing brands facing a whole host of different challenges. She has led businesses through the transition from more traditional marketing to digital and revitalised struggling brands, taking them to new audiences through the power of informed insight. Deborah brings a breadth of business management experience and project delivery across retail, mail order and financial services where she has successfully tackled commercial challenges across a diverse range of industries.

Welcome and Introduction (Prof. Clare Schofield, Director of Business School)
18:10 - 18:20 Introduction to CIM (Rachael Mabe, Chair CIM Regional Board, Midlands and Ami Sandhu, Vice Chair Education)
18:20-18:25 (Prof. Clare Schofield, Director of Business School)
18:25- 19:15 What makes The Co-Operative brand distinctive (Deborah Darlington, Director of Brand, Marketing and Communications at Co-Operative Bank plc)
19:15 - 19:45 Q&A