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An organisation’s reputation is one of the most important aspects of any business. So where best to look for a case study on reputation marketing than to an industry that has been long tainted by poor reputation – double glazing! Think ‘White Gold’ BBC TV sitcom with high prices and pressure sales. Katerina Pickup CMktr, Marketing Manager at a Lincoln-based double glazing manufacturer Tradeglaze, shares 5 top changes that have transformed Tradeglaze to an award-winning fabricator.


Relationships Make the Marketing World Go Around

Posted on: 28/04/22 | Midlands

The marketing industry is a bit odd. It’s a people-centric business that relies on relationships and good communication. Yet it seems many of those who earn their living in marketing are decidedly average at both relationships and communication.


My Top Ten Tips by Nigel Rowlson, MD at The Dairy Creative Agency. "In my opinion, marketing an agency should combine a consistent strategy with carefully selected tactics - creating a powerful cumulative effort."