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AI is no longer a futuristic fantasy; it’s actively reshaping influencer marketing in ways we never imagined. From virtual influencers like Lil Miquela to AI-powered celebrity deepfakes, brands are exploring new frontiers in digital engagement. But is this the future we want – or the one we need?

For our February Midlands Spotlight we welcomed Kirsty Hary, Assistant Social Media Manager at Boots UK, to share her path into marketing, her favourite project, and advice for fellow marketers.

UX Design is all about creating products that genuinely work for users while also making good business sense. But to get that balance right, UX Research is essential. It helps designers understand what users want and need while also ensuring those insights align with business goals. This article looks at how UX Research can be smoothly integrated into the design process to benefit both users and businesses.

An exciting opportunity is available for a marketing professional to join our Midlands Committee on a voluntary basis. The role of the Committee is to create and deliver a range of activities designed to meet the career development needs of CIM members in the region, as well as enhancing engagement with the wider business community.

To kick off the new year our CIM Midlands Event Ambassador, Danielle Shaw, shares how she got into marketing, her favourite project she's worked on, and her advice for fellow marketers.