Debate Motion: “The privacy battle has been lost and your personal data will never be safe again."
READ MOREParliament Debate: Has the battle to protect personal data been lost?
Posted on: 17/10/25 | Midlands
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Understanding AI Agent Washing: What Marketers Must Know
Posted on: 03/10/25 | Midlands
CMOs are being pitched “Agentic AI”; systems that plan, act, learn, and provide explainable logs. However, many offerings are just basic automation rebranded as agents, creating confusion.
READ MOREShould CMOs measure "AI Answer Overview" alongside SEO Traffic?
Posted on: 19/09/25 | Midlands
Add Answer-Surface KPIs (AIO/snippets/voice/citations) to your dashboard in 30 days and prove their link to CAC and pipeline quality within a quarter.
READ MOREIs it time to move to Value-Based Pricing?
Posted on: 11/09/25 | Midlands
For years, consultants in marketing and market research have priced their work by the hour or the day. But the rise of AI has disrupted that equation. Suddenly, tasks that once took days can be done in minutes. Does that mean we should all slash our fees? Or is it time to shift to a model that recognises the true impact of our work — not the time it takes to produce it?
READ MOREShould CMOs Optimise for “Task SEO”?
Posted on: 10/09/25 | Midlands
Add Task SEO (agentic, action-ready experiences) to your growth plan to decrease time-to-task, increase assisted conversions, and demonstrate early CAC improvements in 90 days without adding headcount.
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