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For years, consultants in marketing and market research have priced their work by the hour or the day. But the rise of AI has disrupted that equation. Suddenly, tasks that once took days can be done in minutes. Does that mean we should all slash our fees? Or is it time to shift to a model that recognises the true impact of our work — not the time it takes to produce it?

Add Task SEO (agentic, action-ready experiences) to your growth plan to decrease time-to-task, increase assisted conversions, and demonstrate early CAC improvements in 90 days without adding headcount.

Ask any group of marketers if B2B marketing is boring and you’ll get a mix of shrugs, defences, and the occasional groan.

A static brand is a dying brand. But how do we transition our brand? Is it better to opt for incremental changes or pursue more bolder and drastic alterations? Do you choose evolution or revolution? Let's break it down!

Why marketers belong at the strategy table