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An organisation’s reputation is one of the most important aspects of any business. So where best to look for a case study on reputation marketing than to an industry that has been long tainted by poor reputation – double glazing! Think ‘White Gold’ BBC TV sitcom with high prices and pressure sales. Katerina Pickup CMktr, Marketing Manager at a Lincoln-based double glazing manufacturer Tradeglaze, shares 5 top changes that have transformed Tradeglaze to an award-winning fabricator.

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Relationships Make the Marketing World Go Around

Posted on: 28/04/22 | Midlands

The marketing industry is a bit odd. It’s a people-centric business that relies on relationships and good communication. Yet it seems many of those who earn their living in marketing are decidedly average at both relationships and communication.

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My Top Ten Tips by Nigel Rowlson, MD at The Dairy Creative Agency. "In my opinion, marketing an agency should combine a consistent strategy with carefully selected tactics - creating a powerful cumulative effort."

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