Our career paths evening was a great success, providing an insight into how varied a career in marketing can be.

Three different local marketing professionals shared their own career journey experiences. Dr Keith Glanfield, Marketing Academic at Aston Business School; Hayley Walton, director of Customer Plus; and Nick Oppenheimer, executive planning director at McCann Erickson.

Thomas Brown, director of strategy and marketing at CIM presented the results from the special report, commissioned by CIM that captured the experiences of marketing professionals and gave recommendations to help marketers plan their own career.

The evening concluded with an interactive panel discussion and all attendees received a complimentary copy of the full report.

The CIM report brought together a panel of leaders from around the world, interviewing chief marketing officers, CEOs, agency leaders and successful entrepreneurs. It features key moments in their careers and the lessons they took away from them. The results will help other marketing professionals chart their own course and deal with uncertainty, change and opportunity.

Pictured are:  Steve Woolley, head of external affairs, CIM; Nick Oppenheimer, executive planning director, McCann Erickson; Hayley Walton, director, Customer Plus; Dr Keith Glanfield, marketing academic at Aston Business School