Done is Better Than Perfect: 10 Reasons to Embrace Action 🎯
It's easy to get caught up in the pursuit of perfection. However, taking action and learning from real-world experiences often yield better results. Today, I'd like to share 10 reasons why "done is better than perfect" when implementing marketing tactics to move the needle of success.
1. Speed to Market ⏱️
Taking action allows you to get your marketing tactics out in the world faster, giving you a competitive advantage and the opportunity to learn from real-world feedback.
2. Continuous Improvement 🌱
When you focus on getting things done, you create a culture of continuous improvement. Iterating based on real-world experiences allows you to refine your tactics and drive better results over time.
3. Embracing Experimentation 🔬
A "done is better than perfect" mindset encourages experimentation. Testing new ideas and learning from the results can lead to innovative solutions and more effective marketing strategies.
4. Reducing Analysis Paralysis 🧠
Perfectionism can lead to analysis paralysis, stalling progress. Embracing a "done" mindset helps you make decisions and take action, enabling your marketing tactics to move the needle of success.
5. Agile Adaptation 🦿
A focus on getting things done fosters agility. You can quickly adapt your marketing tactics in response to changes in the market, customer preferences, or emerging trends.
6. Resource Efficiency 💼
Perfectionism can be resource-intensive. By focusing on getting things done, you can allocate resources more effectively, enabling you to execute multiple tactics simultaneously and maximise ROI.
7. Greater Learning Opportunities 🎓
When you take action and launch marketing tactics, you gain valuable insights from real-world experiences. This knowledge can inform future campaigns and help you refine your overall marketing strategy.
8. Empowered Teams 🏋️♀️
A "done is better than perfect" mindset empowers your team to take ownership of their work and make decisions. This autonomy can lead to increased job satisfaction, motivation, and better results.
9. Celebrating Progress 🎉
Focusing on getting things done allows you to celebrate progress and accomplishments along the way. This positive reinforcement can boost team morale and maintain momentum toward your marketing goals.
10. Resilience in the Face of Failure 💪
By embracing the "done is better than perfect" mindset, you become more resilient in the face of failure. You can view setbacks as learning opportunities, using them to refine your marketing tactics and drive future success.
About the Author
Jack Hardy is the Head of Marketing at Jam 7, a Chartered Marketer, and an award winning CIM board member with over a decade of experience in crafting B2B growth strategies across various technology platforms and SaaS providers. At Jam 7, he leads a team of Growth Agents by fusing human expertise with AI to unlock ambitious B2B tech brands growth potential.