We have a fabulous event planned that will brighten your January. Join us on the 28th for an evening with award winning Purecraft Bar and Kitchen in Birmingham.
The marketing story behind the brand is fascinating and will be presented by the charismatic Martin Hilton, Managing Director of Pure Craft Bars Ltd. In addition, you will enjoy a beer and food tasting session along with a tour of the ‘Theatre of Beer’ at the venue in Birmingham City Centre.
Don’t miss this opportunity to hear from one of the Midlands’ most positive leadership coaches and business consultants. Martin is experienced in delivering to all manner of audiences, with a passionate and energetic style that is not to be missed! He was managing director at Mitchells & Butler and has held several executive and senior multi-site leadership roles. Martin now combines his role as a Leadership Coach with being Managing Director at Pure Craft Bars Ltd.
This entertaining and interactive session will provide an insight into how marketing has played a huge role in the success of the brand to date.
Join us to enjoy a beer and food tasting session, learning what beers complement what foods to test and delight your palette. This is followed by a tour of the Theatre of Beer, where you will discover the difference in maturity levels with different combinations of barley, hops and yeast, and learn how Purity look after their beer to serve the perfect pint every time. Finishing with a fascinating overview of the history of Purity and the influence of geography, barley and hops that determines the IBU (or 'Bitterness') rating.
The event takes place at 18:00 in Waterloo Street in the heart of Birmingham,