News

To kick off the new year our CIM Midlands Event Ambassador, Danielle Shaw, shares how she got into marketing, her favourite project she's worked on, and her advice for fellow marketers.

SEO is dead… Blah blah blah… We’ve heard it all before. I’m not saying you’re wrong. I’m saying it doesn’t matter! The digital landscape is ever-evolving, and with the rise of artificial intelligence like ChatGPT, there's a new narrative making the rounds.

As we navigate an increasingly AI-driven world it’s becoming increasingly clear that the fundamental principles of marketing still need to remain rooted in human intelligence. Marketing has always revolved around people - both creators and customers. With AI's rapid integration into the marketing sphere, there is a risk, at least in the short term, of technology overshadowing the human touch. However, human intelligence will always be at the core of effective marketing...

Mark Shayler explains the concept of greenwashing and offers practical tips on how marketers can avoid it amidst increasing regulatory scrutiny.

Our July marketing spotlight is Jack Hardy, who shares how he got into marketing, his favourite project he's worked on, and his advice for fellow marketers.