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An exciting opportunity is available for a marketing professional to join our Midlands Committee on a voluntary basis. The role of the Committee is to create and deliver a range of activities designed to meet the career development needs of CIM members in the region, as well as enhancing engagement with the wider business community.

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Is it time to move to Value-Based Pricing?

Posted on: 11/09/25 | Midlands

For years, consultants in marketing and market research have priced their work by the hour or the day. But the rise of AI has disrupted that equation. Suddenly, tasks that once took days can be done in minutes. Does that mean we should all slash our fees? Or is it time to shift to a model that recognises the true impact of our work — not the time it takes to produce it?

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