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As we navigate an increasingly AI-driven world it’s becoming increasingly clear that the fundamental principles of marketing still need to remain rooted in human intelligence. Marketing has always revolved around people - both creators and customers. With AI's rapid integration into the marketing sphere, there is a risk, at least in the short term, of technology overshadowing the human touch. However, human intelligence will always be at the core of effective marketing...

Mark Shayler explains the concept of greenwashing and offers practical tips on how marketers can avoid it amidst increasing regulatory scrutiny.

Our July marketing spotlight is Jack Hardy, who shares how he got into marketing, his favourite project he's worked on, and his advice for fellow marketers.

Have you ever considered registering for the PITCH awards? Want to hear more from a successful candidate? In this article 2024 finalists' team "007 Boys" from Coventry University share their experiences, challenges and learnings from the PITCH as well as how it will benefit them in the future.

Our June spotlight this month is Jacob Porter, who shares his insights from his 7 year marketing career.