Three ways marketers can harness the power of generative AI tools today
Generative AI is a game-changing technology that holds immense potential for all marketers. By incorporating generative AI tools into your strategies, you can unlock a myriad of benefits, from creating captivating copy to personalising campaigns and optimising overall marketing performance. Here are three ways for you to embrace generative AI tools today.
Craft engaging copy
Generative AI tools, such as Chat GPT, offer marketers the ability to generate more compelling copy for blog posts, social media content, and email campaigns. By refining the prompts provided to the tool - considering the target audience, desired tone of voice, and desired actions - you can align the resulting copy more closely with your brand and objectives to better resonate with your audience.
Personalise marketing campaigns
Generative AI tools empower marketers to personalise their campaigns, tailoring emails and website content to individual preferences. Leveraging tools like Jasper.ai, personalised email campaigns can be created that cater to each recipient's unique interests, significantly enhancing engagement and boosting conversions.
Foster creative innovation
Generative AI tools are a wellspring of fresh ideas for marketing campaigns, products, and services. You can tap into these tools to break free from conventional thinking, inspiring new and innovative concepts that align with your marketing objectives. Tools like Adobe Firefly can generate images, paintings, and 3D models, igniting the spark of creativity and breathing life into tired marketing campaigns.
Generative AI is an amazing technology that empowers marketers to drive innovation and can help you achieve remarkable results. By integrating generative AI tools into your activities, you can create engaging content, personalise campaigns, foster innovation, and elevate your overall marketing performance.
The Chartered Institute of Marketing has just announced several new courses to aid you in exploring and incorporating AI into your activities. Start exploring the world of generative AI today and unlock a new realm of marketing possibilities.
This article was written by Ben Grainger, Channel Marketing Lead at Allianz and Communications Ambassador for the CIM London Committee. Find out more about the CIM London Committee members here.