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With personalisation becoming tougher in a cookie-less world, 58% of marketers struggle to segment audiences. Leveraging first-party data and AI insights is essential to connect with your audience. Discover how AI and data-driven strategies can optimise your campaigns and deliver the right message at the right time.

Join us on 8th October 2024 at Henley-on-Thames for the CIM and Henley Business School event. This is your chance to learn from top experts about how marketing can drive business performance. Connect with peers, sharpen your strategy, and gain insights from academia and industry leaders.

Account-Based Marketing (ABM) is a focused B2B strategy that targets high-value accounts with personalised campaigns. By aligning marketing and sales, ABM boosts ROI and drives growth. Learn the key steps to implement ABM, from targeting accounts to crafting tailored outreach. Maximise value for your organisation and clients with this strategic approach.

In this series, we get up close and personal with Greater London Committee members, delving into their career insights and experiences. Our latest guest is Events Ambassador Delia Mertoiu. Check it out!

Mentoring in marketing offers invaluable guidance, helping you navigate challenges and seize opportunities while accelerating your learning and expanding your network. Both mentors and mentees benefit from fresh perspectives and up-to-date techniques, fostering mutual growth and confidence. Discover how mentoring can enhance your career and provide a competitive edge in the ever-evolving marketing landscape.