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In a rapidly evolving marketing landscape, CIM, in partnership with Microsoft, recently hosted “AI in Action: Empowering Your Team”. The event brought together marketing professionals to explore the transformative role of Artificial Intelligence (AI) in the industry.

The top Christmas ad campaigns of 2024 are here, showcasing a mix of emotional storytelling, festive cheer, and modern, innovative approaches. As the holiday season kicks off, ads focus on themes of family, giving, and connection, while others bring fresh perspectives to traditional festive messaging. Which campaign will capture your heart this year?

With personalisation becoming tougher in a cookie-less world, 58% of marketers struggle to segment audiences. Leveraging first-party data and AI insights is essential to connect with your audience. Discover how AI and data-driven strategies can optimise your campaigns and deliver the right message at the right time.

Join us on 8th October 2024 at Henley-on-Thames for the CIM and Henley Business School event. This is your chance to learn from top experts about how marketing can drive business performance. Connect with peers, sharpen your strategy, and gain insights from academia and industry leaders.

Account-Based Marketing (ABM) is a focused B2B strategy that targets high-value accounts with personalised campaigns. By aligning marketing and sales, ABM boosts ROI and drives growth. Learn the key steps to implement ABM, from targeting accounts to crafting tailored outreach. Maximise value for your organisation and clients with this strategic approach.