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Based on a CIM Express webinar by Antony Mayfield, this article explores how generative AI is transforming marketing beyond simple automation. Generative AI enhances creativity and efficiency, changing problem-solving and creative processes fundamentally. It covers AI developments from Alan Turing's 1950 paper to the 2017 Transformer model, highlighting key marketing applications and integration steps. Don't miss this opportunity to understand the future of marketing with generative AI!

This fast-paced evolution brings with it a sense of excitement and, at times, overwhelming complexity. For marketers, it's crucial to stay abreast of these developments, as they have the potential to redefine traditional marketing strategies and create new opportunities for engagement and customer interaction.

In the wake of the UK's escalating cost of living crisis, marketing professionals have been leveraging their expertise not only to promote products and services but also to contribute to the greater good. Through initiatives aimed at educating the public on personal finance, marketers have played a crucial role in helping address the financial strain on households across the country. Here are some noteworthy examples of how members of our profession have sought to make a difference.

Uncover the key insights from our latest event, "AI marketing and advertising trends for 2024," hosted by CIM London. Explore the highlights of this deep dive into the future of marketing, where industry leaders showcased the transformative impact of AI. Marketers were urged to innovate and adapt, emphasising the imperative to harness AI's potential and stay at the forefront of emerging trends.

Kate Cox, CMO of BrightBid, explores the impact of AI tools on modern marketing, highlighting their role in driving ROI. This article unveils key findings from recent research on the perspective of UK marketers post-ChatGPT's launch, revealing high adoption rates and positive impacts, ethical concerns, and future integration plans.