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Account-Based Marketing (ABM) is a focused B2B strategy that targets high-value accounts with personalised campaigns. By aligning marketing and sales, ABM boosts ROI and drives growth. Learn the key steps to implement ABM, from targeting accounts to crafting tailored outreach. Maximise value for your organisation and clients with this strategic approach.

In this series, we get up close and personal with Greater London Committee members, delving into their career insights and experiences. Our latest guest is Events Ambassador Delia Mertoiu. Check it out!

Mentoring in marketing offers invaluable guidance, helping you navigate challenges and seize opportunities while accelerating your learning and expanding your network. Both mentors and mentees benefit from fresh perspectives and up-to-date techniques, fostering mutual growth and confidence. Discover how mentoring can enhance your career and provide a competitive edge in the ever-evolving marketing landscape.

Based on a CIM Express webinar by Antony Mayfield, this article explores how generative AI is transforming marketing beyond simple automation. Generative AI enhances creativity and efficiency, changing problem-solving and creative processes fundamentally. It covers AI developments from Alan Turing's 1950 paper to the 2017 Transformer model, highlighting key marketing applications and integration steps. Don't miss this opportunity to understand the future of marketing with generative AI!

This fast-paced evolution brings with it a sense of excitement and, at times, overwhelming complexity. For marketers, it's crucial to stay abreast of these developments, as they have the potential to redefine traditional marketing strategies and create new opportunities for engagement and customer interaction.