A stolen KitKat shipment sparked a global pile‑on, showing how speed, humour and brand truth can turn crisis into culture.
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When humour meets strategy: Our roundup of the best April Fools' campaigns of 2026
Posted on: 01/04/26 | London
The strongest April Fools’ campaigns of 2026 didn’t rely on shock value or tired pranks. Instead, they leaned into the essence of their brands using audience insight to engage with their customers and used humour to entertain.
READ MOREWhy storytelling matters more than ever in the age of AI
Posted on: 20/03/26 | London
We explore why storytelling remains central to truly engaging, impactful marketing - and why this matters more than ever in the age of AI-created content.
READ MOREUniversity of West London team crowned winners of CIM’s The Pitch 2026
Posted on: 12/03/26 | London
We’re delighted to announce that ‘3 Marketeers’ from the University of West London have been named undergraduate winners of The Pitch 2026, CIM’s annual global student competition.
READ MORECongratulations to the shortlisted London university teams for CIM's The Pitch 2026
Posted on: 25/02/26 | London
The Chartered Institute of Marketing (CIM) has unveiled the finalists for The Pitch 2026, its global student competition, with 13 undergraduate and 13 postgraduate teams securing a coveted place in this year’s live finals.
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