Technique: learn from Happen’s brand innovation

Some descriptionTo successfully innovate you need to clearly map out the customer journey, highlight unmet consumer needs, gaps and opportunities in your market. Leading brand and innovation agency Happen do this by using a series of proven innovation techniques and proprietary IP that can be tuned and contextualised for each business. At this latest CIM/LSBU Marketing Club event you will learn some of the secrets and practice some of the techniques of successful brand and product innovation.

Successful brand and product innovation

30 April 2018, 18:00 to 20:30

Room K806
London South Bank University
Keyworth Building
Keyworth Street

Some description    Elephant & Castle, Borough, Lambeth North

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Book your place

This event is one of a series of events being held at the London South Bank University by the newly formed CIM/LSBU marketing club. The aim of the club is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.

CPD category: Brand
CPD duration: 1.5 hours

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The evening’s events

18:00 Registration

18:30 Presentation

19:00 Food refreshments and networking

19:30 Workshop

20:30 Finish

About Happen

Happen is a global innovation agency that enables ambitious brands in the highly crowded and competitive FMCG, Retail and OTC markets to grow businesses through innovation. Since the business stated in 2007, the innovations Happen has helped to define and launch have generated well over $4bn in incremental revenue.

Inspiration and innovation resources

Product innovation in action

Last year won the CIM Marketing Excellence Award for New Product Innovation. See the case study.

Browse the bookshop

Discover the latest words of wisdom on marketing innovation, at the CIM bookshop.

Training in product innovation

The next, one-day, CIM ‘Introduction to Product Development’ courses take place on 16 April and15 August 2018. Check out the details.

See the free Marketing Expert guides

Login to MyCIM and access the topic guide: ‘Product Management – developing new products’.