Spotted: KFC graffiti, Sainsbury’s station clock and Thames arts
Working in London puts us in the heart of the action when it comes to attention-grabbing marketing ideas. Did you spot these brands making an impact? There’s been KFC’s ever-changing graffiti chicken in Shoreditch, the brainchild of incumbent agency Mother. London commuters were treated to a sunset countdown clock at Waterloo station as part of Sainsbury’s summer BBQ campaign. Whilst Totally Thames has launched its September festival to celebrate the River Thames with events and installations to inspire.
KFC celebrates chicken in Shoreditch
In its first work for KFC after winning the work from BBH, Mother has embarked on a campaign that highlights KFC’s use of whole, fresh, local chicken, sourced from Red Tractor Assured farms. The main thrust of activity is a TV commercial, and its supported by out of home billboards featuring photography by James Day together with the message, ‘the chicken, the whole chicken and nothing but the chicken’. Bringing the message to the home of young influencers in the capital, Mother has commissioned a mural in Shoreditch. The street art work from graffiti artists including Barras, Insa, McBess and Shotopop displays fresh imagery each day for a week to reflect KFC’s focus on fresh chicken and the tagline: “The whole chicken, freshly prepared, all day every day.”. The street-art chicken was made for sharing on social media and backed by Insa’s Gif-iti app to make it come alive.
Sainsbury’s celebrates summer in Waterloo
Sainsbury’s extended it’s ‘Living well’ campaign with a Met office link-up. Taking place at Waterloo station and at Edinburgh Waverley, for a fortnight this summer, commuters were shown remaining daylight hours before sunset. The interactive billboard in front of the station platforms featured the strapline: “Weeknight BBQ is living well”. Met Office data was automatically managed through OpenLoop with geo-daylight hours data fed to each screen. The campaign was inspired by YouGov’s research finding that 83% of consumers felt summer had truly arrived when they could the enjoy evenings. Around 80% like to make the most of summer evenings and 40% make more effort to leave work on time. The campaign was led by PHD, and put together by Talon, Wieden & Kennedy London, JCDecaux and Grand Visual.
Totally Thames celebrates river life
Totally Thames celebrates our capital’s river with diverse arts events from installations to river experiences and pop-up performances. It could be a good way to boost your creative spirit or simply recharge your batteries. The festival is underway right now, and runs from 1 to 30 September 2017 at locations in London and along the Thames. Immerse yourself in a river-inspired walk or installation. A series of exhibitions bring the history of the Thames and its boatyards to life through storytelling, film and photography. There’s free guided tours of the way artists have depicted the Thames with a Tate guide and cobweb-defying high-speed river rides in a Thames Rocket speedboat. You can find details of events on the Totally Thames website.
